CHALLENGE
Turn an unknown, dermatologist recommended beauty company with a limited budget into a class to mass brand in a highly competitive category.
THE STRATEGY
Reposition the company around a new platform: “Your eyes won’t believe your face.” This approach leveraged both their unique product design and their product innovation.
Results
25%
Growth 7 Years
In A Row
$137
Million IPO
Digital — print — tradeshow — radio — social media — tv — direct mail
ooh — instore — guerrilla — pr event
