CHALLENGE
Gym Source is the largest fitness equipment retailer in the country. As Covid-19 shut down the U.S., Gym Source lost its two biggest revenue streams: retail stores & gyms.
THE STRATEGY
Launch a fully integrated campaign to inspire people to stay healthy both mentally and physically. While most companies pulled spend out of media, we took advantage of the opportunity and secured heavily discounted OOH alongside a robust TV and digital plan. We deployed professional athlete influencers and a fun #YourHomeYourGym social media challenge to inspire people to work out at home. We pivoted their retail model to an ecommerce model.
Results
1601%
Increase in YoY Ecommerce Conversions
783%
Increase in YoY Sales Revenue