CHALLENGE
We needed to educate online suppliers, middlemen and retailers about a new, complex software product with a small budget.
THE STRATEGY
Our B-to-B target was afraid of downsizing in their departments, so we highlighted how our software made their lives easier by showing someone refusing to digitally automate their online fulfillment process.
Results
87M
Impressions From
200 Media Outlets
Client Growth
Major Client Acquisitions Including Channel Advisors, SkyMall, RiteAid and Jet.com
social media — video — print — targeted email blasts — website
— Events — web banners — tradeshow — PR
