Companies have different strategic needs based on their stage of development. We have helped private equity and VC investors, CMO’s and CEO’s, founders and Fortune 500 leaders compete and grow in three key areas: brand strategy, media strategy and business strategy.

 

Brand Strategy

 

 
 
mag.png

DISCOVER     

  • Brand Audit 
  • Competitive Analysis
  • Market Research and Analysis
  • Qualitative & Quantitative Research
  • Ethnography
  • Trend Analysis
  • Focus Groups
  • Online Surveys
  • Customer Diaries & Journey Mapping
  • Target Market Review
  • Leadership Interviews
  • Consumer Research & Data Analysis
  • Culture & Trend Forecasting
    and Alignment
 
 
target.png

Define

  • Brand Positioning
  • Brand Identity
  • Brand Architecture
  • Brand Mantra
  • Brand Video Manifesto
  • Brand Style Guidelines
  • Experience Mapping
 
x.png

Develop

Should you need creative development, branded content or media strategy and planning please contact our creative team or media strategists. 

 

Media Strategy

 
leaves.png

Learn and Identify

  • Media Audit

  • Competitive Media Analysis
    » Category insights
    » Share of voice
    » Channel review

  • Audience Insights
    » Real-time build of audience profiles
    » Lifestyle attributions and alignments

  • Media Consumption
    » Daypart analysis

  • Journey & Behavior Trees
leaves.png

Planning Integration

  • Confirm parameters
  • Determine benchmarks (KPI’s)
  • Agnostic channel review & selection
  • Build to scale with efficiencies and flexibility
  • Omni media expertise - online, offline, paid, earned
  • Hyper-market geo-targeting
  • National – roll-outs, scale, launch
  • Promotional negotiations
  • Industry tech solutions
  • AI emergence & application
  • Bid strategy
  • Pixel strategy
  • CRM builders
 
leaves.png

Activate

  • Launch plan as authorized
  • Recap savings secured
  • Seamless management and
    execution from RFP to invoice
leaves.png

optimize

  • Real-time Optimization with insights
  • Evaluate 150 data points for every digital impression served
  • Actionable user-friendly reports
  • Third-party audit
 
 

Business Strategy

 

bridge2.png

Infrastructure

  • Corporate and Marketing Infrastructure
  • Internal Communications
  • Crisis Management
  • Distribution Strategy
  • Process Improvement
stats.png

Analysis

  • Category & Competitive Review
  • Prospect Valuations
  • Consumer Engagement
  • Customer Segmentation
  • Customer Experience Analysis
  • Churn Analysis and Mitigation
 
bulb.png

Innovation

  • New Product Review and Innovation
  • Product Launch Strategy
  • Demand Creation
  • Customer Retention & Loyalty Programs
  • Cross-sell and Upsell Programs
  • Pricing Strategy
leaves.png

Growth

  • Business Plan Development
  • Investor Communications
  • Go-to-Market Strategy
  • Short-Term Growth for Sale
  • Long-Term Planning Growth Strategy