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CHALLENGE

Benzel-Busch is a full-service, premier dealership. They were running tired advertising with a highly inefficient media plan that was not leveraging digital, social and traditional marketing properly.


THE STRATEGY

We positioned them as a premium brand, leveraging core assets instead of the classic dealership promotional offers. We infused programmatic media buying into their plan and tracked consumers from initial lead through the sales funnel. Within just six months, we already vastly improved website traffic and conversions.

 

Results

+180%

Increase in Site Traffic

+171%

New Users YoY
May 1 — Oct 1

+175%

Sessions YoY
May 1 — Oct 1

+178%

Increase in Engagement


Digital — print — BRANDED CONTENT — social media — tv — ooh — pr event