CHALLENGE
Bahlsen is the largest privately-owned international confectionery company and the U.S. is cookie capital of the world. In a competitive market, Bahlsen needed to become established as a premium cookie brand in America.
THE STRATEGY
We developed a new brand strategy and tagline founded on Bahlsen’s rich chocolate, premium quality and European heritage for a fully-integrated brand campaign. When COVID hit, we pivoted quickly to include concepts culturally relevant to the quarantine experience - like hiding a cookie stash from your family and celebrating teachers.
Results
28%
Increase in Sales
1900%
Increase in Web Sessions